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I build custom software. Around your business.

Around yourbusiness.

Not around the limits of off-the-shelf software.

A point-cloud portrait of Patrick Brosnan.

Companies I’ve built for

Payble me&u* Amber ConnectWise* Disco Labs Novatti* International Intrigue Bennelong Foundation* Merchgirls Mint Directors Association* Alex Makes Meals* Knobby

*Delivered as Solutions Architect at Supernormal Systems

Illustrative project · Larkspur Vale Vineyard Hotel

Their wine.
Long after their stay.

Guests make a blend they love. The hotel wants them to be able to order it again from home.

Larkspur ValeVineyard hotel
A photographed dark wine bottle with Alex’s custom label.
The customer need

“We loved the wine we made that weekend. Can we get another six bottles?”

Illustrative project · Fictional vineyard hotel.

Understand what
needs to connect.

The guest remembers their bottle. The cellar needs its approved recipe and label. The shop needs an order it can fulfil.

Start with what the staff know.

The host remembers Alex and the bottle she named. The cellar knows which blend was approved. The shop knows how an ordinary order is fulfilled.

Patrick in a staged conversation with a fictional vineyard owner across a table.

Then check where each fact lives.

The scoping week follows the same wine through the records the hotel already relies on.

Our September

Guest and stay
Booking CRM
Alex
Stay 18–21 September
Cellar record
Winemaking instructor’s written notes
Our September
60% Shiraz · 40% Grenache
Shop record
Shopify eCommerce
Our September
Repeat-order process

Same guest Same wine Same approved label

I deliver a clear plan
for making it work.

The discovery becomes a recommendation the hotel can inspect, keep and put to work.

Scoped plan

Recommendation

Connect each guest to their wine.

  • Keep the tools that already work.
  • Make repeat orders possible.

Build a personal-wine page for six or twelve bottles. Keep the hotel’s booking tool, cellar records and shop, then connect the information they need to share.

Read the example scoped planClose the example scoped plan

What to build

  1. Connect the guest to the right wine.

    Done when an authenticated guest can see only their own wine and staff can verify which saved blend and label it uses.

  2. Make repeat orders straightforward.

    Done when a confirmed request carries the chosen quantity, guest and delivery information through the existing commerce process.

  3. Make the cellar handoff reliable.

    Done when the cellar receives one matching request per confirmed order, an uncertain result stays visible for staff to resolve, and retry cannot create duplicate work.

Start by proving the guest-to-blend relationship and one complete order through the existing tools. Then finish the guest interface and exception handling.

What it takes, and how fast

For this fictional example, allow twelve to eighteen build days. The range depends on how reliably guest and blend records match, what the existing tools expose, and how order confirmation and cellar acknowledgement work.

At four days a month, roughly three to four and a half months. At six, two to three months. At eight, one and a half to two and a quarter months. Days describe size, not a quoted price. Calendar timing still depends on access, decisions and an agreed start date.

What sits behind the recommendation

The booking record identifies Alex and the stay. The cellar record identifies the approved 60% Shiraz and 40% Grenache blend and “Our September” label. The shop handles standard products and orders. The missing relationship is Alex’s ability to return to that creation and have the choice understood by the people fulfilling it.

If ingredients or approvals are uncertain, the request needs a visible staff check. A real scoping week would test these assumptions with the hotel team, sample records and actual integration interfaces.

What this does not cover

Replacing the booking, cellar or commerce systems; rewriting winemaking operations; a wine-club subscription; historical-data cleanup; new shipping markets; or changing the hotel’s commercial policies. This demonstration performs none of those business operations.

What I need from you

The hotel owner provides access to representative guest records and names who approves the guest experience. The cellar lead supplies sample approved blends and labels, defines when a repeat can be made and owns manual checks. The shop administrator confirms the order, delivery and confirmation process and provides a safe test environment.

Still open, and not guessed at

Prove how the existing tools expose guest, blend, stock and order information with one small end-to-end test. Check representative records to establish the matching rule and exceptions. Agree who owns a failed handoff, then confirm the intended launch date before choosing a monthly pace.

The hotel owns this plan and may take it to another developer. Choosing who builds it is a separate step outside the document.

The plan is yours either way.

Take it to another developer, or build it with me. Building the software is a separate decision.

Take it to another developer.

You own the scoped plan and can put it to work with someone else.

Build it with me.

The person who wrote the plan can carry its understanding into the build.

If you choose to build with me

The person who wrote the plan writes the code.

The build runs as the opening work of a monthly retainer. The understanding stays with the person doing the work.

Scoped plan / working experience

Months later

Another six
of your own.

Your blend. Your label. Ready to order again.

Larkspur ValeVineyard hotel
Saved after stay 18–21 September
A photographed dark wine bottle with Alex’s custom label.

Saved for Alex

Our September

Approved recipe
60% Shiraz · 40% Grenache
Bottle
750 mL
Repeat request
6 bottles · 4.5 L

Repeat request confirmed

What would you like to make possible?

Book a callHow the scoping week works

Knobby Working software

A shared reveal.
A personal next step.

A member portal that connects subscription management with the pleasure of discovering and collecting a new design.

A first look, under wraps.

Members can uncover the next design before it arrives.

Isolated interaction from the delivered portal. Demonstration data, with no connection to client systems.

The delivered Knobby mobile reveal page for the Sugar Coma design.

Preview the next drop, scratch to reveal, then explore the collection.

See the complete flow.

Preview the next drop, scratch to reveal, then explore the collection.

An authentic, silent recording from the demonstration environment. The video loads only when you choose to play it.

Explore the Knobby project

Supporting design work · Novatti

Brand identity + website design. Not software-product proof.

A brighter direction through payments.

A brand refresh made guidance the organising idea: one yellow path moving through identity, storytelling and a new corporate website.

Explore the Novatti brand system

Delivered as Solutions Architect at Supernormal Systems.

Delivered signage design: “Find your way through payments.”