Offered capability
Loyalty and reward systems
DefinitionRecognition or encouragement of chosen behaviour through progress, status, benefits and rewards.
Buyer outcomeUseful behaviour becomes visible progress towards a benefit people value.
The recognisable problem
The business wants to recognise valuable behaviour, but a generic points scheme cannot express which actions matter or why.
Illustrative capability · not client work
Reward the behaviour that matters, not the transaction total.
A fictional multi-location hospitality business can recognise returning, introducing a new guest and supporting a quieter service before one hosted benefit opens.
Choose which recognised behaviours reach the house
Recognition signal
5 of 5 signals recognisedMeaningful benefit availableHosted chef’s table for two unlocked
Priority booking at any location. One use within the recognition window.
How the house decides
- Two eligible visits
- 1 each · maximum two per recognition window
- First-time guest referral
- Counts after the referred guest completes their first booking · 2 signals · once
- Midweek table booking
- Selected business priority · 1 signal · once per recognition window
- One meaningful benefit
- Unlock threshold · 5 recognised signals
Each rule has an eligibility check and a limit. The selected business priority can change without replacing the other rules.
Define the behaviour, eligibility, limits and benefit before choosing the software.
The plan is yours to keep, including if someone else connects it to the guest experience.
Carry those rules into the booking and guest workflows that already hold the evidence.
If I build it, recognition follows completed behaviour without leaving staff to reconcile a separate balance by hand.
Illustrative capability only
The rule system is the example. No client outcome is implied.
This local hospitality record shows how the capability behaves without borrowing planned rewards work or presenting a fictional result as delivered proof.
A practical first step