A website for the business Mr Yum and me&u became together.

Mr Yum and me&u came together as one hospitality business under the me&u name. The combined company had a new identity to present, alongside existing customers and venues who still needed to find product information, support and the terms that applied to them. Supernormal’s website work sat within that wider brand change.

The website plan made room for both audiences. It mapped destinations for product, pricing and editorial pages while keeping regional policies and legacy Mr Yum documents in scope. A visitor looking at the new business and a customer following an older link could need different things; the plan accounted for both.

The work also reached into how venues would assess the product. An ROI calculator model let a venue compare its current operation with a proposed scenario using its own inputs. The comparison made the assumptions visible, giving the sales conversation something specific to work through rather than presenting a forecast as a promised result.

The website plan covered the shared identity and the routes visitors still needed.

Delivered as Solutions Architect at Supernormal Systems.